After enjoying a week away on holiday I have been back at it this week in work creating HTML marketing campaigns.
Whilst I was away a board of inspiration had been set up for pinning website and email examples that the MD and other employees liked the style of. The main style that came across was a corporate but fun, playful design.
Rapid IT want to focus more on the side of selling refurbished computers to schools so I tried to bring these elements into the email campaign designs. By having little doodles and colourful icons it brings out the important information whilst also still looking professional.
HTML Education Refurb Marketing email iterations
STAGE 1 DESIGNS
After this more information was to be added to the campaign and tweaks were done so this is now the current design I am working on –
Another email that is sent out to schools is a price list of the most common computers bought. This is the current email sent out –
I have been working on creating a new price list design today which is more appealing to teachers as it is eye-catching, colourful, playful but still professional like the other email campaign.
The MD is really happy with this so far and this style is going to be carried on through to the next big job of redesigning Rapid IT’s website which currently looks like this –
Stay tuned to see how this goes and feel free to comment if you like or think anything could be improved so far 🙂