So I have been a bit quiet since Christmas trying to finish all of my exploration project ready for tomorrows deadline, I have got 2 books and all my appendices, printed, sketched etc.
This is my final research book showing every research task I have taken out, I got it printed hardback and glossy to look like a children’s book, some of the pages are interactive which I have shown below during the slideshow. I have done this to make my book a bit more playful and fun to tie in with my chosen topic.
If you would like to read it properly I have also uploaded it to ISSUU below –
The second book I completed was a mini briefs book, I made this book myself by printing out and sticking in the pages with text and then creating some brainstorming pages for each brief followed by a few ideas and my final thoughts. Please feel free to read through both of the books and let me know your thoughts, what you think of my ideas and any suggestions for where my final major project should go with this.
Final thoughts from exploration
After creating all my mini briefs and brainstorming several ideas I think the route I would want to go down is either encouraging males into feminine roles or encouraging androgyny. These could then be combined with changing the parents mindset and reducing gender stereotypes in marketing as these 2 mini briefs were both too difficult to come up with ideas on their own but would sit well with the two routes I am thinking of taking.
Even though the route of encouraging males into feminine roles will be a difficult task I really believe that there is a gap in the market for these types of toys. Nearly all of my research has pointed to this direction and the more I have done about it the more I really want to challenge this stigma. I feel very passionate about this topic now I have explored gender roles in toy design, I really do think the positive discrimination for girls will be having a negative impact on boys. Gender equality should be equal on both sides so why are we not encouraging males to be feminine like we encourage females to take on masculine roles?
The other route of encouraging androgyny would be good to go down as there is a gap here too, I could help both genders adopt male and female traits to become more well rounded individuals. If I cannot come up with anything solid enough to encourage males into feminine roles this will be my ‘back up’ route to go down.
Stay tuned for my final major project starting on the 16th Jan! For now I have dissertation to do for Monday 9th and then I am off on a 4 day holiday for a break in Germany 🙂
Found this article which is quite relevant to my exploration subject, men can be stay at home Dad’s and there should be no stigma in wanting to spend time with their kids. Could I create boys toys which encourage them to be more nurturing? Dolls specifically for boys? This is normally a more stereotypically feminine role but if women can be like men why can’t men be like women? If the world wants gender equality it needs to work both ways.
In the U.S., dads who want to take time off to be with their kids may also face a stigma, according to Scott Coltrane, a sociologist at the University of Oregon. Coltrane told The Wall Street Journal in June 2013: “There’s still a stigma associated with men who put parenting on an equal footing with their jobs. Most employers still assume that work comes first for men, while women do all the child care.”
A June 2016 survey conducted by Deloitte found that more than half of men surveyed fear that taking parental leave would send a message that they don’t care about their job.
“Parental leave is about much more than recovering from a medical event,” Deepa Purushothaman, the principal of Deloitte Consulting LLP and national managing principal of Deloitte’s Women’s Initiative, said in a release at the time. “It’s about bonding with a new child—and that goes for fathers as well as mothers. Many employees, male and female, are coming to expect the flexibility to support caregiving and family needs, and employers can help by ensuring their people are not stuck deciding between their job and family.”
Choosing gifts for girls should be easy. If you know what they’re into, buy something related to that. If you don’t know, then try and find out. However, when the buyer (whether relative, classmate, or family friend) doesn’t know them well enough, they often chance it – and this is when gender stereotypes come into play. Not…
I have been working on my interactive research book non stop for the past few days, it is slowly getting there and I am planning on having all the research section finished by tomorrow afternoon so I can start doing my mini briefs. I am really pushing myself to finish it all by Saturday as it is going to take 4 days to get printed and then I need to make my pop ups and other interactive parts before the deadline on the 4th January so would like at least 2 days to do them. Plus I also have my dissertation to finish writing, busy busy busy!!
For now I have been uploading it to ISSUU to preview it for myself (there is currently no front cover, I am designing that separately with a spine for the printers) but here it is at the moment, I will be be re uploading this when it is complete in a few days. If anyone has any suggestions for design improvements so far please feel free to comment, any criticism is welcome!
One part of my field research is to get the opinions of parents to see how they react to different gender stereotypes. I have designed a survey with a set of statements for them to rate whether they strongly disagree or strongly agree on a scale of 0-10.
Both boys and girls really need to develop social skills.
Only boys should be permitted to play competitive sports.
Quiet girls will have a happier life than assertive girls.
It is only healthy for boys to cry when they have been hurt.
I would discourage my son from saying that he wants to be a nurse when he grows up.
I would buy my son and daughter the same kind of toys.
Boys who exhibit sissy behaviors will never be well adjusted.
Girls who are tomboys will never be well adjusted.
Parents should set diﬀerent behavior standards for girls and boys.
I feel upset when I see boys put on a dress when they play dress-up.
I would buy my son a doll.
I would not hire a male babysitter.
Boys, more than girls, need competitive sports.
A parent who would pay for ballet lessons for a son is asking for trouble.
I would be upset if my daughter wanted to play football.
Girls should be encouraged to play with building blocks and toy trucks.
I would feel disappointed if my daughter acted like a tomboy.