Once Upon a Tyne

Client Project: Seven Stories

About Company:  Seven Stories is the National home of Children’s Books. There is no other place like it in the UK. Everything we do celebrates children’s books, their creators and their readers.  Many of the best loved books for children are written by British authors and illustrators, changing the lives of those who read and enjoy them. We select original artwork and manuscripts – from first scribbles to finished books – to create our innovative exhibitions and popular events.

Seven Stories’ unique exhibitions, lively events and playful activities bring children’s books to life – every day for everyone – making us a place to remember.

Our Idea to help Seven Stories –

“‘Once Upon a Tyne’ is a new way of bringing children into Seven Stories. It is an activity to encourage children, particularly 7-12 year olds, to be creative and also to advertise Seven Stories.

The proposal is to create 16 cardboard cut out stands 1800mm x 1200mm. On each of these stands there will be an image with a character on for the child to interact with by placing their head through the hole and taking a photo.

Outside of Seven Stories:

Nine stands will purely be for advertising and be placed in the NGCV venues. The idea is that the child will see the stand, the parent will take a picture with them and collect a leaflet from the perspex box on the front which explains what the whole idea is.

Inside Seven Stories:

Seven stands will be around the building, one on each floor of the visitor’s centre. These will be more interactive, encouraging additional play; for example, some will have multiple head holes, magnets and whiteboards to make the stand more personal to them before taking a photo in it. These photos can then be uploaded onto a special section of Seven Stories’ website and the child can create a story from these. Each photo will be a different page of the book and then the last page will be completely customisable so that they create their own ending. Interactions can be added to these pages, such as sounds, extra objects and movement. Once this is created, the child will submit the story, which will then be considered for potential publication within Seven Stories promotional material, as well as winning additional prizes, including meeting an Author or Illustrator.

All of these stands will be adaptable to match the exhibition content. The next exhibiton that is going to be running through the building is on comic books, so the first iteration of the stands will follow this theme.”

The reason we needed to write a brief was for an illustrator and writer to create a story for the stands inside Seven Stories. This would be commissioned work which would be on display.


seven stories writer:illustrator brief