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LCWS Website Design

LCWS Website Design

Over the past week and a bit I have been mostly working on the re-design of the LCWS wesbite. This is what it currently looks like –

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I was shown lots of other websites as inspiration and knew that they wanted it to be more colourful, visual and interactive but still professional looking. This was the first concept I started with, using an illustration to demonstrate the main service of LCWS on the front page and then scrolling down to other info.


After sitting and tweaking the top bar and illustration I got to this point, making the illustration look sunnier and brighter and simplifying the top bar. I also wanted to make the illustration into an animation so spent a lot of time watching tutorials for Adobe animate. I really enjoyed learning all about classic and motion tweens and used a youtuber called “AlanBeckerTutorials” –

So far it is quite simple but the more I learn the better it is becoming, a video is shown of this below. –

FINAL home page website

Creating the other pages

Most of these pages are just layouts with placeholder text and will be further developed this week.

Why choose us – this is just a simple layout pointing out the reasons why LCWS is better than other recycling companies.


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FINAL why choose us page website

About Us – I thought that on this page having an intro to each employee would make the website seem a bit more personal and friendly as you can put faces to the business.


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FINAL about us page website

Services – Similar to why us but showing in more detail each of the services LCWS has to offer.


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FINAL services page website.jpg

News – I am thinking with this one it could be a bit like a news feed so new tweets, blog posts or facebook posts could appear on here.



FINAL news page website

Book A Collection – simple form to fill in for booking a collection, I have kept this clean and easy to read.


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FINAL book collection page website

Accreditations – To make these a bit more visual than before I have created little illustrations for each document.


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FINAL accr page website

Rapid IT Logo

Throughout the past few weeks I have been doing more logo iterations, these are them all so far, I am struggling to separate rapid it ‘education’, ‘trade’ and ‘shop’ into 3 slightly different logos, any suggestions or comments on what anyone thinks are welcome!



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A New Chapter

Getting a job and working on my own business

Firstly I need to apologise for how quiet I have been since graduating. After I had been offered my design placement in London I started working at home packing boxes in a warehouse whilst waiting to sort out moving down there. Unfortunately about 6 weeks after I had been offered the opportunity I had a Skype meeting with someone working there to be then told that they couldn’t afford to hire me as part of their budget anymore. Obviously feeling quite annoyed I then knew I had to get on with sorting my portfolio out and applying for jobs! I decided to integrate my portfolio into my blog which you can see here – Toni Pilling Portfolio, showing all my university design work in a simple easy platform. Surprisingly I got a role extremely quickly, after 2 weeks and a couple of interviews I had been offered a Marketing and Graphic Design role in for a company that runs 2 small businesses, Rapid IT and LCWS. They work with refurbishing old computers, recycling and destroying data. The position is 3 days a week for 3 months with the possibility of going up to full-time after that with a pay rise. I am really excited to start as I will be working alongside the managing director a lot, I will be the main designer there so will have more free reign on what to do and think I could learn a lot about how small businesses are run which will help my ultimate goal of working for myself. My start date is the 25th! I will hopefully start posting again more frequently soon once I have started.

Talking about working for myself I have finally had a lot of time to work properly on “TeePee Creations.” I have been using my previous designs and started on new designs to set up an Etsy shop to start selling my stuff manufactured by me rather than just through Red Bubble where I only get 20% of the final sale. More designs should be being added a lot more frequently now I have more spare time to work on this side of things which I will also post about everytime a new range is complete.

To check out my new shop follow the link here – TeePee Creations Gifts

Examples of work here –

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New Designers

Last week was New Designers, a show in London where, as a year we showcased our design work along with many other universities. On the Monday we went down and started to build the stand, carrying this on through to Tuesday. We started off my unloading the truck then laying out the floor. Once this was done the speed frame was put up and we could start to put the boxes up. Unfortunately, some things were broken in transport but we managed to use some filler to fill holes in, sand stuff down and re-paint everything in time for preview.

Wednesday was the opening day for the show, during the day judges walked around and left cards on people’s work up for a nomination. Quite a few people in our year managed to get nominated which was great. Then later on in the evening, we had VIP guests joining us for a few hours which then moved onto a party with them, our year and the tutors. It was a really fun night where we got to relax for a bit and do some networking.

Thursday – Saturday was when we opened up to public viewing. During these few days, I got talking to a few interesting people. One being a teacher suggesting my game would be good for autistic children, he said that they struggle to understand personality so something like Persona might help them to understand these concepts further. I think I am going to look into furthering the game now I have finished university so this may be a more suitable route to take the game down. I also got left a business card by Rainbow Designs, a company which work with brands such as Paddington Bear, Beatrix Potter and The Hungry Caterpillar who have since contacted me about doing a 3-month work placement. I am completely over the moon with this as their products are what I would love to work with after university. So you may hear about me working there soon!

Overall it was a really fun week and I am really glad I went, it was not only a good opportunity to show off my work but was a nice way to end the year with everyone.

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Mini briefs

Mini briefs
I am currently trying to come up with 6 mini briefs for myself to follow to come up with different design ideas as my research could take me in all sorts of directions. I have split it up to

  • Changing parents mindsets, how can the design help change the mindset of parents enforcing gender roles?
  • Gender stereotypes in marketing, how can design help reduce the current gender stereotypes in advertising and marketing? (for this I need to have a more in depth look into the advertising and marketing of toys as I haven’t touched on this a lot yet)
  • Encourage gender stereotypical toys, how can design help encourage gender stereotypes as these help children understand social norms? (another point of view that I am going to look into further)
  • Encouraging androgyny, how can design help make humans adopt male and female roles?
  • Encourage females into masculine roles, how can design help encourage females into stereotypical male job roles?
  • Encourage males into feminine roles, how can design help encourage males into stereotypical female job roles?

The last 2 are basically the same but flipped each way round.
For all the mini briefs I am going to try and connect each one to the research I have done so far and then come up with ideas for each one to help me decide my route for final major project.
Focus group update
I have a focus group set up! It’s on the 15th December at 2:00PM so I have plenty of time to get my toys and flash cards together ready for it. Hopefully this will help back up my insights about gender stereotyping in male and female job roles.
Advertising and Marketing of toys
So far I haven’t really touched on this that much apart from reading a few articles on the subject and looking at how one toy store laid out there website. I have a plan for this area, I think I am going to watch 30 adverts from either side, typical masculine toys and typical feminine toys and write notes on the themes of each one, keywords, who is in them and how they come across to analyse how the toys are being perceived by the public on TV.
My other idea is to go to a few toy stores and see how they layout and display toys and see if there is any gender bias in this area.
Gender stereotype toys – good or bad?
From doing my research I have been continually asking myself whether we should be making toys “gender neutral” or whether it is actually a good thing to keep them separated. When I first looked at the nature side of the debate I started to think that toys being genderised was a good thing because why should we go against what is innately part of us. I also had a quick look at some parents points of views on this matter and one particularly strong view was that by not genderising toys or trying to force children to play with the opposite sex toys we are preventing them from understanding social norms.
This part of the argument is very interesting and definitely something I am going to look into further as my exploration goes on.